55
perfume
Worth a lookShows low returns (0.1%), but a small market ($5K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$51.52avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+32.4%90-day search growth — must beat 0% to launch
Price range
Okay$11.57–$184.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad12,483.21avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 46K searches