34
mascara
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$17.87avg listing price — sweet spot $15–$100
Price range
Good$8.43–$30.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 6K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad65,355.58avg incumbent reviews — the moat a new listing must climb