32
makeup
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$18.75avg listing price — sweet spot $15–$100
Price range
Good$3.15–$45.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Review moat
Bad29,289.13avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 14K searches