30
makeup remover
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$17.46avg listing price — sweet spot $15–$100
Price range
Good$9.91–$29.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Review moat
Bad18,849.78avg incumbent reviews — the moat a new listing must climb
Market size
Bad$4K$4K/yr · 8K searches
Brand share
Bad100%top-5 brand share — brand-locked demand