43
hand soap
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Price range
Great$1.91–$68.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,979.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.28avg listing price — sweet spot $15–$100
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Market size
Bad$11K$11K/yr · 71K searches