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hair mask
Skip itA small market ($814/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$16.98avg listing price — sweet spot $15–$100
Price range
Good$10.06–$28.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,485.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$814$814/yr · 9K searches