47
gillette
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$27.64avg listing price — sweet spot $15–$100
Price range
Great$3.87–$61.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+64.1%90-day search growth — must beat 0% to launch
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,203.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 27K searches
Brand share
Bad100%top-5 brand share — brand-locked demand