39
face wipes
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible42avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.44avg listing price — sweet spot $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Market size
Bad$5K$5K/yr · 2K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$9.44–$9.44cheapest to priciest tracked listing — scored on the share inside $15–$100