44
face wash
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$14.83avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.69–$24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad20,838.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad$3K$3K/yr · 18K searches