35
eyeliner
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.95avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Review moat
Bad26,160.58avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.15–$16.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 5K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale