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epsom salt
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$15.70avg listing price — sweet spot $15–$100
Price range
Okay$4.74–$23.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,527.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$3K$3K/yr · 5K searches
Brand share
Bad100%top-5 brand share — brand-locked demand