40
deodorant
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Avg price
Okay$9.55avg listing price — sweet spot $15–$100
Price range
Okay$3.39–$19.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad19,014.69avg incumbent reviews — the moat a new listing must climb
Market size
Bad$4K$4K/yr · 24K searches