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argan oil
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.44avg listing price — sweet spot $15–$100
Price range
Good$9.79–$22.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad16,946.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$1K$1K/yr · 3K searches
Brand share
Bad100%top-5 brand share — brand-locked demand