35
anti dandruff shampoo
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.89avg listing price — sweet spot $15–$100
Price range
Great$8.52–$46.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad6,392.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$0$0/yr · 6K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale