49
wet wipes
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$21.63avg listing price — sweet spot $15–$100
Price range
Great$0.60–$69.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,184.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 85K searches
Signals Out of Stock