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swim diaper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$15.91avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$6.45–$24.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad9,531.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$3K$3K/yr · 4K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock