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diaper caddy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$31.73avg listing price — sweet spot $15–$100
Price range
Incredible$17.27–$42.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+57.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,806.44avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$2K$2K/yr · 4K searches
Brand share
Bad100%top-5 brand share — brand-locked demand