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changing pad
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$42.99avg listing price — sweet spot $15–$100
Price range
Great$9.30–$120.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good983.86avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 7K searches
Brand share
Bad100%top-5 brand share — brand-locked demand