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baby toys 6 to 12 months
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$21.75avg listing price — sweet spot $15–$100
Price range
Great$13.33–$32.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.7%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,159.44avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 13K searches