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baby cot
Skip itPrices mostly outside the sweet spot ($138.52–$416.61) — this niche doesn't clear our bar today.
Review moat
Okay2,282.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Avg price
Okay$251.80avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 13K searches
Price range
Bad$138.52–$416.61cheapest to priciest tracked listing — scored on the share inside $15–$100