68
squishy
Launch itA $881K/yr market growing +130.3% this quarter with returns at 0.4% — clears our launch bar.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+130.3%90-day search growth — must beat 0% to launch
Avg price
Great$85.01avg listing price — sweet spot $15–$100
Market size
Great$881K$881K/yr · 960K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,548.38avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$30.83–$220.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale