41
plushie
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great167.8avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$152.47avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$162K$162K/yr · 280K searches
Price range
Bad$14.40–$476.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale