Fitbit Air
FailThe top 5 brands take 100% of clicks, so Fitbit Air is a Fail.
- Flapen Score
- 38 / 100Ranks 47 of 57 Sporting Goods niches · −11 vs the category median of 4938
- Market size
- $2.1M/yr719K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 91%top-5 click share · 5 brands · 21 sellers
Flapen Score
Fitbit Air against its category
The dotted line is the Sporting Goods average. Past it, Fitbit Air is stronger. Inside it, weaker.
Market
The Fitbit Air market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Fitbit Air 719K times last year and spent an estimated $2.1M. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.
- Searches, last 12 months
- 719K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $2.1Ma year
- Top search term
- fitbit air424K searches a year
02 · Price
A sale here is worth $708.98.
Listings sell for $708.98 on average, from $81.49 to $1153.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $708.98 that is $177K to $354K a year per listing.
- Average price
- $708.98above the $15 to $100 sweet spot
- Price range
- $81.49–$1153.39
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $177K–$354K
- Returns
- 2.4%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 59.0% of listings are out of stock. The average listing ranks #6 within Sporting Goods. It carries 1,130 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 67%
- Out of stock, average day
- 59.0%
- Average rank
- #6in Sporting Goods
- Average rating
- 4.08 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 1,130per listing
- Listings tracked
- 9
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Fitbit Air products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Google Fitbit Air - Activity Tracker without Display with Fitness Tracking Heart Rate Monitor and Sleep Analysis - Personalised AI-based Coaching - Up to 7 Days Battery Life - Berry
- Price
- $735.49
- Rating
- 4.2/5
- Reviews
- 652
- Age
- 2mo ago

Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days Battery Life - Works with iOS and Android - Berry
- Price
- $860.87
- Rating
- 4.4/5
- Reviews
- 1,271
- Age
- 2mo ago

Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days Battery Life - Works with iOS and Android - Obsidian
- Price
- $939.78
- Rating
- 4.4/5
- Reviews
- 1,271
- Age
- 2mo ago

Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days Battery Life - Works with iOS and Android - Lavender
- Price
- $884.06
- Rating
- 4.4/5
- Reviews
- 1,271
- Age
- 2mo ago

Google Fitbit Air Fitness Tracker with Sports Activity Tracker Heart Rate and Sleep Tracker Personalized Coaching Powered by AI - Lavender
- Price
- $824.09
- Rating
- 4.2/5
- Reviews
- 652
- Age
- 2mo ago
Trending
estimated 90-day click momentum
Google Fitbit Air - Activity Tracker without Display with Fitness Tracking Heart Rate Monitor and Sleep Analysis - Personalised AI-based Coaching - Up to 7 Days Battery Life - Berry
- Price
- $735.49
- Rating
- 4.2/5
- Reviews
- 652
- Age
- 2mo ago

Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days Battery Life - Works with iOS and Android - Berry
- Price
- $860.87
- Rating
- 4.4/5
- Reviews
- 1,271
- Age
- 2mo ago

Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days Battery Life - Works with iOS and Android - Obsidian
- Price
- $939.78
- Rating
- 4.4/5
- Reviews
- 1,271
- Age
- 2mo ago

Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days Battery Life - Works with iOS and Android - Lavender
- Price
- $884.06
- Rating
- 4.4/5
- Reviews
- 1,271
- Age
- 2mo ago

Google Fitbit Air Fitness Tracker with Sports Activity Tracker Heart Rate and Sleep Tracker Personalized Coaching Powered by AI - Lavender
- Price
- $824.09
- Rating
- 4.2/5
- Reviews
- 652
- Age
- 2mo ago
Newest
by launch date
Nylon Watch Strap Compatible with Google Fitbit Air for Screenless Trackers Stainless Steel Buckle Breathable 2 Pack (black+ orange)
- Price
- $81.49
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 1mo ago

Google Fitbit Air - Activity Tracker without Display with Fitness Tracking Heart Rate Monitor and Sleep Analysis - Personalised AI-based Coaching - Up to 7 Days Battery Life - Berry
- Price
- $735.49
- Rating
- 4.2/5
- Reviews
- 652
- Age
- 2mo ago

Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days Battery Life - Works with iOS and Android - Berry
- Price
- $860.87
- Rating
- 4.4/5
- Reviews
- 1,271
- Age
- 2mo ago

Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days Battery Life - Works with iOS and Android - Obsidian
- Price
- $939.78
- Rating
- 4.4/5
- Reviews
- 1,271
- Age
- 2mo ago

Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days Battery Life - Works with iOS and Android - Lavender
- Price
- $884.06
- Rating
- 4.4/5
- Reviews
- 1,271
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
5
Sellers
21
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- Fitbit56%
- Google37%
- Generic2%
- Denash2%
- WHOOP2%
Reviews and returns
What reviews say buyers love and hate about Fitbit Air
We read the reviews and the return reasons for every product selling here.
“Not stable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fitbit Air questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






