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friskies dry cat food
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great220.21avg incumbent reviews — the moat a new listing must climb
Avg price
Great$67.74avg listing price — sweet spot $15–$100
Price range
Good$21.90–$158.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Market size
Okay$205K$205K/yr · 73K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price