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dog food
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good620.32avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$111.09avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$261K$261K/yr · 36K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Price range
Bad$4.82–$437.90cheapest to priciest tracked listing — scored on the share inside $15–$100