57
cat scratcher
Worth a lookShows a sweet-spot price point ($68.55 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$68.55avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$16.39–$125.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$199K$199K/yr · 63K searches
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,479.68avg incumbent reviews — the moat a new listing must climb