45
soil
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible86.2avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$34.10avg listing price — sweet spot $15–$100
Price range
Incredible$14.75–$65.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Market size
Bad$91K$91K/yr · 102K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Low Review Barrier