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Pencil Case

Fail

Shoppers spend an estimated $17K a year here, so Pencil Case is a Fail.

Flapen Score
45
45 / 100
Ranks 13 of 18 Office Products niches · −4 vs the category median of 49
Market size
$17K/yr186K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
38%top-5 click share · 26 brands · 87 sellers

Flapen Score

Pencil Case against its category

The dotted line is the Office Products average. Past it, Pencil Case is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pencil Case market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Pencil Case 186K times last year and spent an estimated $17K. The top 5 brands take 53% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
0.4%
Market size, estimated
$17Ka year
Peak month
August16.4× the quietest month
Top search term
pencil case87K searches a year

02 · Price

A sale here is worth $26.15.

Listings sell for $26.15 on average, from $5.95 to $86.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.15 that is $0 to $3K a year per listing.

Average price
$26.15inside the $15 to $100 sweet spot
Price range
$5.95–$86.33
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.7%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #138 within Office Products. It carries 4,359 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
82%
Out of stock, average day
14.9%
Average rank
#138in Office Products
Average rating
4.42 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
4,359per listing
Listings tracked
34

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pencil Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

87

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

38%

Top 20: 82%

Open market

43%

  • Brand 128%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Pencil Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep · busiest ÷ quietest = 16.4×

Search terms

Top Pencil Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pencil case87K/yr
  • مقلمة33K/yr
  • مقلمه15K/yr
  • حافظة اقلام7K/yr
  • مقلمة مدرسية13K/yr
  • مقلميه8K/yr
  • مقلمية4K/yr
  • مقلمه مدرسيه6K/yr
  • مقلميه مدرسية12K/yr

Reviews and returns

What reviews say buyers love and hate about Pencil Case

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “الجودة الشاملة”
2.7%of orders come back
“Extremely low quality”
A buyer, on “الجودة الشاملة”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

Keep looking

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Best Flapen score

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FAQ

Common Pencil Case questions

Answered from the same tracked data.