57
toaster
Worth a lookShows a thin review moat (275 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great275avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$100.15avg listing price — sweet spot $15–$100
Market size
Good$700K$700K/yr · 404K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$41.21–$219.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals High Price