rice cooker
Skip itPrices mostly outside the sweet spot ($57.41–$581.84) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good961.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$143.08avg listing price — sweet spot $15–$100
Market size
Good$467K$467K/yr · 317K searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$57.41–$581.84cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Saudi Arabia niche tracking, rice cooker is a $467K/yr Amazon Saudi Arabia market (317K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
rice cooker market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $429K–$572K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 6.7%
- Avg brand age
- 39 months
- Avg seller age
- 59 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
43
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
28%
- BLACK+DECKER41%
- Geepas9%
- XVersion7%
- Nikai6%
- HITACHI5%
- Nutricook4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top rice cooker search terms
- rice cooker250K/yr
- rice cooker small25K/yr
- طباخة رز14K/yr
- mini rice cooker5K/yr
- philips rice cooker4K/yr
- rice maker5K/yr
- rice cooker 1 litre6K/yr
- rice cooker 1.8 litre6K/yr
Top rice cooker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLACK+DECKER Rice Cooker 400W 1L Capacity Removable Nonstick Bowl Steaming Tray Glass Lid Cool-Touch Design Auto Warm Function Water Level Indicator Quick Meals 220-240V White - RC1050-B5
BLACK+DECKER$79.384.5★454 rev
BLACK+DECKER Rice Cooker 700W 1.8L Capacity Multifunctional Cooking Options Removable Non-Stick Bowl Steaming Tray Water Level Indicator Glass Lid Cool Touch Handle Compact White - RC1860-B5
BLACK+DECKER$104.253.9★714 rev
BLACK+DECKER Rice Cooker 350W 0.6L Capacity Removable NonStick Aluminum Bowl Steaming Tray Water Level Indicator Glass Lid with Cool Touch Cook and Warm Functions 220-240V White -RC650-B5
BLACK+DECKER$60.183.8★803 rev
XVersion 2L Low Sugar Rice Cooker with Steamer Smart Multi Cooker for Rice Soup Stew & Cake Timer Reservation & Keep Warm Function Electric Rice Maker for Home/Kitchen/Family (Beige)
XVersion$151.954.6★44 rev
Nikai Non stick Teflon pot Rice Cooker 400W- NR701A
Nikai$62.954.2★210 rev
Newest
by launch date
Feller Germany RC33 Digital Rice Cooker 3L (1L Rice Capacity) 11-in-1 Multi Cooker LED Display Steamer Timer & Non-Stick Pot Electric Cooker (White) - 2Y Guarantee-KSA Version
Feller$214.189 rev
EURCRBU Rice Cooker 3L Home Intelligence Multi Functional Steaming and Cooking Integration Rice Cooker 24h Dealy Start Suitable for 3-5 People Steamer Tray Measuring Cups&Spoon (3L/White)
EURCRBU$136.0810 rev
Philips Ricecooker - 3D heating - 1.8L 10 Cups 3-in-1 Functions Cook Steam and Keep Warm 4-layer aluminum non-stick pot - HD3008/30
PHILIPS$145.2510 rev
EURCRBU Rice Cooker 2L Home Intelligence Multi Functional Steaming and Cooking Integration Rice Cooker 24h Dealy Start Suitable for 2-3 People Steamer Tray Measuring Cups&Spoon (2L/White)
EURCRBU$113.9110 rev
XVersion 2L Low Sugar Rice Cooker with Steamer Smart Multi Cooker for Rice Soup Stew & Cake Timer Reservation & Keep Warm Function Electric Rice Maker for Home/Kitchen/Family (Beige)
XVersion$151.9544 rev
Trending
90-day click momentumFeller Germany RC33 Digital Rice Cooker 3L (1L Rice Capacity) 11-in-1 Multi Cooker LED Display Steamer Timer & Non-Stick Pot Electric Cooker (White) - 2Y Guarantee-KSA Version
Feller$214.184.5★
BLACK+DECKER Rice Cooker 1.8L 10-Cup 588-700W Nonstick Bowl Auto Warm Quick Meals Perfect Rice Every Time Practical and Convenient Ideal for Families and Dorms White - RC1850-B5-SP
BLACK+DECKER$113.163.8★
Nutricook Smart Pot 8 Litre 9-In-1 Instant Programmable Electric Pressure Cooker | Model No Sp208K
Nutricook$340.084.5★
Geepas 400W Rice Cooker with Non-Stick Cooking Pot 1 Liter Capacity 1L - 400W GRC
Geepas$81.934.4★
CUCKOO CR-0675FW 6-Cup (Uncooked) / 12-Cup (Cooked) Micom Rice Cooker with Nonstick Inner Pot 13 Menu Modes LCD Display Fuzzy Logic Tech Auto Clean (White)
CUCKOO$581.844.4★
What buyers say about rice cooker
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Easy to use”
“Works very well”
“Very Good rice cooker”
“Nice as expected”
“Smart pot comes with safety features that ensure minimal risk of any safety issues”
“Cheap price to experiment and try”
“Best instant Pot”
“Extra capacity 8L is always worth”
“Actually nice as expected after 4 m use”
What buyers complain about
“Bad quality”
“The product is small”
“ONLY 3TIMES USED THEN SUDDEN STOP TO WORK”
“Machine is not working any more”
“The first day of cooking was faultless, unfortunately, the day 2 of cooking was a no show”
“sometimes it takes forever to pre heat which is ridiculous as it should be faster than other pots”
Top return reasons
Common questions
- Is rice cooker profitable to sell on Amazon Saudi Arabia?
- The niche generates $467K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the rice cooker niche?
- 17 brands and 43 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in rice cooker?
- Top complaints mined from reviews: الجودة الشاملة, الحجم الكلي, متانة. The return rate is 3.6%.
- When does demand for rice cooker peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the rice cooker niche?
- Listings span $57.41–$581.84; the average listing price is $143.08 (sweet spot $15–$100). The average incumbent carries 962 reviews — the moat a new listing must climb.