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Philips Kettle

Fail

The top 5 brands take 100% of clicks, so Philips Kettle is a Fail.

Flapen Score
36
36 / 100
Ranks 267 of 291 Home niches · −13 vs the category median of 49
Market size
$74K/yr25K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
55%top-5 click share · 4 brands · 44 sellers

Flapen Score

Philips Kettle against its category

The dotted line is the Home average. Past it, Philips Kettle is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Kettle market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Philips Kettle 25K times last year and spent an estimated $74K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
2.5%
Market size, estimated
$74Ka year
Top search term
philips kettle9K searches a year

02 · Price

A sale here is worth $118.64.

Listings sell for $118.64 on average, from $62.40 to $186.73. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $118.64 that is $0 to $12K a year per listing.

Average price
$118.64above the $15 to $100 sweet spot
Price range
$62.40–$186.73
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
2.0%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Home. It carries 2,181 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#119in Home
Average rating
4.46 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
2,181per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Philips Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

0%

  • Brand 165%
  • Brand 218%
  • Brand 315%
  • Brand 42%

Demand

Philips Kettle search demand

Weekly searches over the year. Pick a range.

600400Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Philips Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips kettle9K/yr
  • غلاية براون7K/yr
  • غلاية تيفال6K/yr
  • غلاية فيلبس3K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Kettle

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “الصدأ/التآكل”
2.0%of orders come back
“the base started to rust after less than a year”
A buyer, on “الصدأ/التآكل”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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Best Flapen score

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FAQ

Common Philips Kettle questions

Answered from the same tracked data.