43
pan
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$670K$670K/yr · 611K searches
Avg price
Good$133.90avg listing price — sweet spot $15–$100
Review moat
Good1,230.85avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Bad$10.60–$523.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price