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Pan

Fail

The top 5 brands take 98% of clicks, so Pan is a Fail.

Flapen Score
43
43 / 100
Ranks 226 of 291 Home niches · −6 vs the category median of 49
Market size
$670K/yr611K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
38%top-5 click share · 7 brands · 55 sellers

Flapen Score

Pan against its category

The dotted line is the Home average. Past it, Pan is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pan market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Pan 611K times last year and spent an estimated $670K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 611K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $670K a year.

Searches, last 12 months
611K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
0.8%
Market size, estimated
$670Ka year
Peak month
February3.3× the quietest month
Top search term
tefal106K searches a year

02 · Price

A sale here is worth $133.90.

Listings sell for $133.90 on average, from $10.60 to $523.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $133.90 that is $13K to $33K a year per listing.

Average price
$133.90above the $15 to $100 sweet spot
Price range
$10.60–$523.12
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$13K–$33K
Returns
3.5%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #21 within Home. It carries 1,231 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#21in Home
Average rating
4.33 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
1,231per listing
Listings tracked
39

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

55

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

1%

  • Brand 178%
  • Brand 214%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tefal106K/yr
  • pan73K/yr
  • مقلاة56K/yr
  • تيفال58K/yr
  • frying pan41K/yr
  • مقلاة غير لاصقة43K/yr
  • tefal cooking set11K/yr
  • مقلاه25K/yr
  • tefal pan17K/yr
  • non stick pan18K/yr

Reviews and returns

What reviews say buyers love and hate about Pan

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “الجودة الشاملة”
31%of negative reviews mention “الجودة الشاملة”
3.5%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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Best Flapen score

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All tracked niches

FAQ

Common Pan questions

Answered from the same tracked data.