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Moka Pot

Fail

Buyers convert on only 0.9% of searches, so Moka Pot is a Fail.

Flapen Score
38
38 / 100
Ranks 261 of 291 Home niches · −11 vs the category median of 49
Market size
$69K/yr63K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
54%top-5 click share · 11 brands · 65 sellers

Flapen Score

Moka Pot against its category

The dotted line is the Home average. Past it, Moka Pot is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moka Pot market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Moka Pot 63K times last year and spent an estimated $69K. The top 5 brands take 88% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
0.9%
Market size, estimated
$69Ka year
Top search term
moka pot25K searches a year

02 · Price

A sale here is worth $116.61.

Listings sell for $116.61 on average, from $16.53 to $296.39. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $116.61 that is $0 to $12K a year per listing.

Average price
$116.61above the $15 to $100 sweet spot
Price range
$16.53–$296.39
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
5.4%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #51 within Home. It carries 7,169 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
9.9%
Average rank
#51in Home
Average rating
4.23 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
7,169per listing
Listings tracked
27

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Moka Pot products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

65

Est. top-5 brand share

88%

Top 20: 98%

Est. top-5 click share

54%

Top 20: 92%

Open market

9%

  • Bialetti62%
  • DOPPIO10%
  • Generic10%
  • PEDRINI4%
  • Other3%
  • Easyworkz3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Moka Pot search demand

Weekly searches over the year. Pick a range.

2K1KMay '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Moka Pot search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • moka pot25K/yr
  • موكا بوت19K/yr
  • bialetti14K/yr
  • mocha pot5K/yr

Reviews and returns

What reviews say buyers love and hate about Moka Pot

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “الحجم الكلي”
5.4%of orders come back
“Ridiculously small”
A buyer, on “الحجم الكلي”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

Keep looking

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FAQ

Common Moka Pot questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data