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Mattress Protector

Fail

Shoppers spend an estimated $47K a year here, so Mattress Protector is a Fail.

Flapen Score
36
36 / 100
Ranks 267 of 291 Home niches · −13 vs the category median of 49
Market size
$47K/yr47K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
71%top-5 click share · 12 brands · 20 sellers

Flapen Score

Mattress Protector against its category

The dotted line is the Home average. Past it, Mattress Protector is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mattress Protector market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Mattress Protector 47K times last year and spent an estimated $47K. The top 5 brands take 80% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
1.6%
Market size, estimated
$47Ka year
Top search term
mattress protector13K searches a year

02 · Price

A sale here is worth $63.55.

Listings sell for $63.55 on average, from $34.69 to $98.67. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $63.55 that is $0 to $6K a year per listing.

Average price
$63.55inside the $15 to $100 sweet spot
Price range
$34.69–$98.67
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.4%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #14 within Home. It carries 17,065 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
18.0%
Average rank
#14in Home
Average rating
4.41 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
17,065per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mattress Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

20

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

  • Brand 127%
  • Brand 222%
  • Brand 319%
  • Brand 48%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 15%)

Demand

Mattress Protector search demand

Weekly searches over the year. Pick a range.

1K600Prime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Mattress Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mattress protector13K/yr
  • واقي مرتبة7K/yr
  • waterproof mattress protector8K/yr
  • واقي مرتبه5K/yr
  • mattress cover4K/yr
  • واقي سرير ضد الماء5K/yr
  • واقي مرتبة ضد الماء5K/yr

Reviews and returns

What reviews say buyers love and hate about Mattress Protector

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “القيمة مقابل المال”
50%of negative reviews mention “سماكة”
2.4%of orders come back
“A bit thin”
A buyer, on “سماكة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

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Best Flapen score

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FAQ

Common Mattress Protector questions

Answered from the same tracked data.