harry potter
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Avg price
Okay$193.54avg listing price — sweet spot $15–$100
Market size
Okay$190K$190K/yr · 317K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Review moat
Okay3,246.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$19.88–$720.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Saudi Arabia niche tracking, harry potter is a $190K/yr Amazon Saudi Arabia market (317K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 33/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
harry potter market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $290K–$387K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #489
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 56%
- Out of stock
- 5.5%
- Avg brand age
- 43 months
- Avg seller age
- 50 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
51
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
5%
- LEGO80%
- Kueh5%
- Pyramid International3%
- Harry Potter3%
- Owala2%
- Mattel Games1%
- Open — no brand owns it (7 brands, 5%)
Demand
Weekly Amazon search volume, last 42 weeks — -2.9% search growth over the last 90 days.Top harry potter search terms
- harry potter136K/yr
- lego harry potter57K/yr
- هاري بوتر61K/yr
- harry potter lego39K/yr
- ليقو هاري بوتر24K/yr
Top harry potter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEGO Harry Potter Hogwarts Castle: Charms Class Set with 3 Minifugures incl. Hermione Granger & Ron Weasley Features Wingardium Leviosa Levitation Function Toy for 8+ Year Old Boys & Girls 76442
LEGO$68.444.8★1,455 rev
LEGO 76419 Harry Potter Hogwarts Castle and Grounds Big Set for Adults including Iconic Locations: Astronomy Tower Great Hall Chamber of Secrets & More Detailed Display Model Kit for Fans
LEGO$497.794.8★3,670 rev
LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Toy - Collectible Patronus Hermione & Draco Malfoy Minifigures with Wands & a Spinning Wheel - Gift for 7+ Year Old Girls & Boys - 76460
LEGO$49.364.7★536 rev
LEGO Harry Potter Chomping Monster Book Of Monsters Interactive Toy with Pull-Back Motor & Chomping Mouth incl. Neville Longbottom Minifigure - Gift for 9+ Year Old Boys Girls & Fans - 76449
LEGO$217.304.8★1,428 rev
LEGO Harry Potter Enchanted Flying Ford Anglia - Car Model Kit with Harry Ron & Hedwig Figures - Gift for 14+ Year Old Girls Boys & Teenage Fans - 76470
LEGO$257.944.7★151 rev
Newest
by launch dateLEGO Harry Potter Enchanted Flying Ford Anglia - Car Model Kit with Harry Ron & Hedwig Figures - Gift for 14+ Year Old Girls Boys & Teenage Fans - 76470
LEGO$257.94151 rev
LEGO Harry Potter Hogwarts Castle: Hospital Wing Toy - DIY Miniature Model Kit with 7 Minifigures incl. Hermione & Ron - Gift Idea for 9+ Year Old Girls Boys & Fans - 76463
LEGO$362.70291 rev
LEGO Harry Potter Philosophers Stone Collectors Edition - Room Decor DIY Model w/Miniature Movie Scenes - Hedwig Owl Figure 3 Minifigures - Gift Idea for Adult Fans - 76466
LEGO$590.88344 rev
LEGO Harry Potter Hagrid & Harrys Privet Drive Escape - Motorbike Toy with 4 Minifigures incl. 2 Death Eaters plus a Street Scene - Gift for 8+ Year Old Girls Boys & Fans - 76459
LEGO$71.38403 rev
LEGO Harry Potter Cauldron: Secret Potions Classroom Toy - Desk or Bedroom Decor DIY Kit with Collectible Patronus & Hermione & Snape Minifigures - Gift for 10+ Year Old Girls & Boys - 76464
LEGO$196.22289 rev
Trending
90-day click momentumLEGO Harry Potter Enchanted Flying Ford Anglia - Car Model Kit with Harry Ron & Hedwig Figures - Gift for 14+ Year Old Girls Boys & Teenage Fans - 76470
LEGO$257.944.7★
LEGO Harry Potter Hagrid & Harrys Privet Drive Escape - Motorbike Toy with 4 Minifigures incl. 2 Death Eaters plus a Street Scene - Gift for 8+ Year Old Girls Boys & Fans - 76459
LEGO$71.384.7★
Harry Potter Classic Mini Wooden Music Box Hand Crank Engraved Musical Box-U R My Sunshine Mechanism Antique Vintage Personalizable Gift for Husband to Gorgeous Wife on Birthday Anniversary
Kueh$23.154.0★
LEGO Harry Potter Hogwarts Castle: Hospital Wing Toy - DIY Miniature Model Kit with 7 Minifigures incl. Hermione & Ron - Gift Idea for 9+ Year Old Girls Boys & Fans - 76463
LEGO$362.704.7★
LEGO Harry Potter Philosophers Stone Collectors Edition - Room Decor DIY Model w/Miniature Movie Scenes - Hedwig Owl Figure 3 Minifigures - Gift Idea for Adult Fans - 76466
LEGO$590.884.9★
What buyers say about harry potter
What buyers praise and complain about, mined from review topics.What buyers love
“Good product”
“makes reading even more enjoyable”
“It would also make a great gift for anyone who enjoys the series”
“The design is elegant”
Top return reasons
Common questions
- Is harry potter profitable to sell on Amazon Saudi Arabia?
- The niche generates $190K/yr across 43 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (33/100).
- How competitive is the harry potter niche?
- 13 brands and 51 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 93% of demand.
- What does it cost to enter the harry potter niche?
- Listings span $19.88–$720.88; the average listing price is $193.54 (sweet spot $15–$100). The average incumbent carries 3,246 reviews — the moat a new listing must climb.