Harry Potter
FailBuyers convert on only 0.3% of searches, so Harry Potter is a Fail.
- Flapen Score
- 33 / 100Ranks 276 of 291 Home niches · −16 vs the category median of 4933
- Market size
- $190K/yr317K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 38%top-5 click share · 13 brands · 51 sellers
Flapen Score
Harry Potter against its category
The dotted line is the Home average. Past it, Harry Potter is stronger. Inside it, weaker.
Market
The Harry Potter market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Harry Potter 317K times last year and spent an estimated $190K. The top 5 brands take 93% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.
- Searches, last 12 months
- 317K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $190Ka year
- Top search term
- harry potter136K searches a year
02 · Price
A sale here is worth $193.54.
Listings sell for $193.54 on average, from $19.88 to $720.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $193.54 that is $0 to $19K a year per listing.
- Average price
- $193.54above the $15 to $100 sweet spot
- Price range
- $19.88–$720.88
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$19K
- Returns
- 4.1%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #489 within Home. It carries 3,246 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 98%
- Out of stock, average day
- 5.5%
- Average rank
- #489in Home
- Average rating
- 4.68 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 3,246per listing
- Listings tracked
- 43
04 · Newcomers
6 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Harry Potter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
51
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
5%
- Brand 180%
- Brand 25%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 61%
- Open — no brand owns it (7 brands, 5%)
Demand
Harry Potter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 10 of 12 months tracked
Search terms
Top Harry Potter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harry potter136K/yr
- lego harry potter57K/yr
- هاري بوتر61K/yr
- harry potter lego39K/yr
- ليقو هاري بوتر24K/yr
Reviews and returns
What reviews say buyers love and hate about Harry Potter
We read the reviews and the return reasons for every product selling here.
“Good product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harry Potter questions
Answered from the same tracked data.






