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Harry Potter

Fail

Buyers convert on only 0.3% of searches, so Harry Potter is a Fail.

Flapen Score
33
33 / 100
Ranks 276 of 291 Home niches · −16 vs the category median of 49
Market size
$190K/yr317K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
38%top-5 click share · 13 brands · 51 sellers

Flapen Score

Harry Potter against its category

The dotted line is the Home average. Past it, Harry Potter is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Harry Potter 317K times last year and spent an estimated $190K. The top 5 brands take 93% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.

Searches, last 12 months
317K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
0.3%
Market size, estimated
$190Ka year
Top search term
harry potter136K searches a year

02 · Price

A sale here is worth $193.54.

Listings sell for $193.54 on average, from $19.88 to $720.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $193.54 that is $0 to $19K a year per listing.

Average price
$193.54above the $15 to $100 sweet spot
Price range
$19.88–$720.88
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
4.1%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #489 within Home. It carries 3,246 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
98%
Out of stock, average day
5.5%
Average rank
#489in Home
Average rating
4.68 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
3,246per listing
Listings tracked
43

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
43 months

Products

Top Harry Potter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

51

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

5%

  • Brand 180%
  • Brand 25%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (7 brands, 5%)

Demand

Harry Potter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 10 of 12 months tracked

Search terms

Top Harry Potter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter136K/yr
  • lego harry potter57K/yr
  • هاري بوتر61K/yr
  • harry potter lego39K/yr
  • ليقو هاري بوتر24K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
4.1%of orders come back
“Good product”
A buyer, on “الجودة الشاملة”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

Keep looking

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Best Flapen score

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All tracked niches

FAQ

Common Harry Potter questions

Answered from the same tracked data.