Is hand mixer profitable to sell on Amazon Saudi Arabia?

The niche generates $66K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (43/100).

How competitive is the hand mixer niche?

14 brands and 39 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in hand mixer?

Top complaints mined from reviews: قوة, الوقت المستغرق, حالة المنتج. The return rate is 2.1%.

When does demand for hand mixer peak?

Demand peaks in Feb–Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the hand mixer niche?

Listings span $31.71–$247.17; the average listing price is $92.96 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.

hand mixer

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great361.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$92.96

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$31.71–$247.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$66K

$66K/yr · 78K searches

Growth

Bad-25.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon Saudi Arabia niche tracking, hand mixer is a $66K/yr Amazon Saudi Arabia market (78K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 43/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

hand mixer market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $93K–$116K; units × avg price
Conversion rate: 0.9%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.9%
Avg brand age: 43 months
Avg seller age: 41 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

17%

PHILIPS26%
BLACK+DECKER13%
Biki13%
Moulinex13%
Nikai10%
Kenwood8%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.8% search growth over the last 90 days.

Peak months: Feb, Nov · busiest ÷ quietest = 2.3×

Open Trend

Top hand mixer search terms

hand mixer28K/yr -22.6%1.1% conv.
خلاط كيك15K/yr -9.8%1.3% conv.
مضرب بيض كهربائي13K/yr -36.4%1.1% conv.
مضرب بيض11K/yr -39.1%0.5% conv.
hand mixer electric7K/yr -27.0%0.9% conv.
cake mixer5K/yr -20.2%1.6% conv.

All search terms

Top hand mixer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PHILIPS 5 Speeds Daily Hand Mixer With Wire Beaters And Dough Hooks | Model No Hr3740/11

PHILIPS$92.534.6★831 rev

Electric Hand Mixer 120W 7-Speed Lightweight Egg Beater with Extra-Long Beaters Dough Hooks & Balloon Whisk for Cake Cream & Baking BW-133 White

Biki$35.084.0★46 rev

Moulinex$72.104.3★146 rev

Nikai 200 Watts 5 Speed Hand Mixer With Beater & Hooks NH486T

Nikai$39.494.7★12 rev

Kenwood Hand Mixer Electric Whisk 300W 5 Speeds + Turbo Button Twin Stainless Steel Kneader and Beater for Mixing Whipping Whisking Kneading HMP20.000WH White

Kenwood$79.924.1★57 rev

Newest

by launch date

SOKANY 5 Speeds Hand Mixer 300W Electric Lightweight Egg Beater Handheld Food and Cake Mixer with Extra Long Beaters Dough Hooks Whisk

Sokany$58.120 rev

11mo ago

TARAFON Electric Coffee Beater & Hand Whisk | 3-Speed Rechargeable Milk Frother & خفاقة حليب | Coffee Mixer & Foam Maker | Portable Hand Mixer for Latte Cappuccino & Baking (White)

TARAFON$39.807 rev

11mo ago

ALSAIF LORENA 300W Electric Stand Mixer for Baking and Food Processing Handheld Mixer with Bowl 6 Different Speed Settings to Meet Mixing Needs 3.5 Liter Grey and Silver E02241 2 Years warranty

ALSAIF$119.462 rev

1y ago

Nikai 200 Watts 5 Speed Hand Mixer With Beater & Hooks NH486T

Nikai$39.4912 rev

2y ago

Electric Hand Mixer 120W 7-Speed Lightweight Egg Beater with Extra-Long Beaters Dough Hooks & Balloon Whisk for Cake Cream & Baking BW-133 White

Biki$35.0846 rev

2y ago

What buyers say about hand mixer

What buyers praise and complain about, mined from review topics.

What buyers love

الجودة الشاملة46%

“Great Quality”

القيمة مقابل المال11%

“Worth for price”

قوة11%

“Great in use and sturdy”

الوقت المستغرق7%

“Get the job done in minutes”

سهولة الاستخدام7%

“A very Useful Product”

لون4%

“Good products I like black &Decker brand”

خلط/مزج4%

“mixes fine,”

المنتج المعلن عنه مقابل المنتج الفعلي4%

“It does exactly what its supposed to do”

What buyers complain about

قوة21%

“Not sturdy”

الوقت المستغرق14%

“its not fast enough”

حالة المنتج14%

“Not new product. used”

الجودة الشاملة7%

“Its really cheap according to its brand name”

خلط/مزج7%

“and eventually weak as blendere”

جودة المواد7%

“Quality n material is so cheap”

عمر البطارية7%

“Its almost six months of usage with 1 time battery charging only when received it”

الحجم الكلي7%

“cable is ridiculously short”

Top return reasons

الحجم الكلي27%

الوظيفة - بشكل عام14%

الجودة الشاملة9%

قوة7%

خلط/مزج6%

حالة المنتج6%

يشم4%

جودة المواد3%

المنتج المعلن عنه مقابل المنتج الفعلي3%

القيمة مقابل المال3%

Common questions

Is hand mixer profitable to sell on Amazon Saudi Arabia?: The niche generates $66K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (43/100).
How competitive is the hand mixer niche?: 14 brands and 39 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in hand mixer?: Top complaints mined from reviews: قوة, الوقت المستغرق, حالة المنتج. The return rate is 2.1%.
When does demand for hand mixer peak?: Demand peaks in Feb–Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the hand mixer niche?: Listings span $31.71–$247.17; the average listing price is $92.96 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.