- Flapen Score
- 43 / 100Ranks 226 of 291 Home niches · −6 vs the category median of 4943
- Market size
- $66K/yr78K searches / yr
- 90-day growth
- -25.8%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 39 sellers
Flapen Score
Hand Mixer against its category
The dotted line is the Home average. Past it, Hand Mixer is stronger. Inside it, weaker.
Market
The Hand Mixer market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Hand Mixer 78K times last year and spent an estimated $66K. The top 5 brands take 76% of clicks. Demand peaks in Feb–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -25.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $66Ka year
- Peak month
- February2.3× the quietest month
- Top search term
- hand mixer28K searches a year
02 · Price
A sale here is worth $92.96.
Listings sell for $92.96 on average, from $31.71 to $247.17. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $92.96 that is $0 to $9K a year per listing.
- Average price
- $92.96inside the $15 to $100 sweet spot
- Price range
- $31.71–$247.17
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 2.1%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #15 within Home. It carries 361 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #15in Home
- Average rating
- 4.17 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 361per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Hand Mixer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PHILIPS 5 Speeds Daily Hand Mixer With Wire Beaters And Dough Hooks | Model No Hr3740/11
- Price
- $92.53
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 8y ago

Electric Hand Mixer 120W 7-Speed Lightweight Egg Beater with Extra-Long Beaters Dough Hooks & Balloon Whisk for Cake Cream & Baking BW-133 White
- Price
- $35.08
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 2y ago

MOULINEX Hand Mixer | Easy Max Hand Mixer | 200 W | 5 speeds | White | Plastic/Stainless Steel | 2 Years Warranty | HM250127
- Price
- $72.10
- Rating
- 4.3/5
- Reviews
- 146
- Age
- 6y ago

Nikai 200 Watts 5 Speed Hand Mixer With Beater & Hooks NH486T
- Price
- $39.49
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 2y ago

Kenwood Hand Mixer Electric Whisk 300W 5 Speeds + Turbo Button Twin Stainless Steel Kneader and Beater for Mixing Whipping Whisking Kneading HMP20.000WH White
- Price
- $79.92
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 5y ago
Trending
estimated 90-day click momentum
MOULINEX Hand Mixer | Quick Mix | With Standbowl egg-white whipping dough kneading | 300 W | 5 speeds | White | 2 Years Warranty | HM312127
- Price
- $161.30
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 7y ago

Nikai 200 Watts 5 Speed Hand Mixer With Beater & Hooks NH486T
- Price
- $39.49
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 2y ago

SOKANY 5 Speeds Hand Mixer 300W Electric Lightweight Egg Beater Handheld Food and Cake Mixer with Extra Long Beaters Dough Hooks Whisk
- Price
- $58.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

ALSAIF LORENA 300W Electric Stand Mixer for Baking and Food Processing Handheld Mixer with Bowl 6 Different Speed Settings to Meet Mixing Needs 3.5 Liter Grey and Silver E02241 2 Years warranty
- Price
- $119.46
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Kenwood Hand Mixer Electric Whisk 300W 5 Speeds + Turbo Button Twin Stainless Steel Kneader and Beater for Mixing Whipping Whisking Kneading HMP20.000WH White
- Price
- $79.92
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 5y ago
Newest
by launch date
SOKANY 5 Speeds Hand Mixer 300W Electric Lightweight Egg Beater Handheld Food and Cake Mixer with Extra Long Beaters Dough Hooks Whisk
- Price
- $58.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

TARAFON Electric Coffee Beater & Hand Whisk | 3-Speed Rechargeable Milk Frother & خفاقة حليب | Coffee Mixer & Foam Maker | Portable Hand Mixer for Latte Cappuccino & Baking (White)
- Price
- $39.80
- Rating
- 2.0/5
- Reviews
- 7
- Age
- 11mo ago

ALSAIF LORENA 300W Electric Stand Mixer for Baking and Food Processing Handheld Mixer with Bowl 6 Different Speed Settings to Meet Mixing Needs 3.5 Liter Grey and Silver E02241 2 Years warranty
- Price
- $119.46
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Nikai 200 Watts 5 Speed Hand Mixer With Beater & Hooks NH486T
- Price
- $39.49
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 2y ago

Electric Hand Mixer 120W 7-Speed Lightweight Egg Beater with Extra-Long Beaters Dough Hooks & Balloon Whisk for Cake Cream & Baking BW-133 White
- Price
- $35.08
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
39
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 95%
Open market
17%
- PHILIPS26%
- BLACK+DECKER13%
- Biki13%
- Moulinex13%
- Nikai10%
- Kenwood8%
- Open — no brand owns it (8 brands, 17%)
Demand
Hand Mixer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Hand Mixer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hand mixer28K/yr
- خلاط كيك15K/yr
- مضرب بيض كهربائي13K/yr
- مضرب بيض11K/yr
- hand mixer electric7K/yr
- cake mixer5K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Mixer
We read the reviews and the return reasons for every product selling here.
“Not sturdy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Mixer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






