48
door mat
Skip itSoft demand (-36.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$65.32avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good698.81avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.94–$188.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Bad$81K$81K/yr · 98K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.1%90-day search growth — must beat 0% to launch
Signals High Price