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carpets & rugs
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great300.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$137.80avg listing price — sweet spot $15–$100
Market size
Good$366K$366K/yr · 1.1M searches
Price range
Okay$35.37–$267.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.0%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale