49
blanket
Skip itSoft demand (-28.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$91.92avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$587K$587K/yr · 565K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad10,984.92avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$1.09–$680.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Signals High Price