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Blanket

Fail

Demand is soft, at -28.9% this quarter, so Blanket is a Fail.

Flapen Score
49
49 / 100
Ranks 132 of 291 Home niches · on the category median
Market size
$587K/yr565K searches / yr
90-day growth
-28.9%search demand this quarter
Competition
26%top-5 click share · 25 brands · 66 sellers

Flapen Score

Blanket against its category

The dotted line is the Home average. Past it, Blanket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blanket market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Blanket 565K times last year and spent an estimated $587K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 565K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $587K a year.

Searches, last 12 months
565K
Growth, 90 days vs prior 90
-28.9%
Conversion, latest week
1.1%
Market size, estimated
$587Ka year
Peak month
December3.3× the quietest month
Top search term
blanket114K searches a year

02 · Price

A sale here is worth $91.92.

Listings sell for $91.92 on average, from $1.09 to $680.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $91.92 that is $0 to $9K a year per listing.

Average price
$91.92inside the $15 to $100 sweet spot
Price range
$1.09–$680.90
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
2.8%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #26 within Home. It carries 10,985 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
8.6%
Average rank
#26in Home
Average rating
4.28 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
10,985per listing
Listings tracked
88

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Blanket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

$0$12K$23K$35K$47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

66

Est. top-5 brand share

81%

Top 20: 98%

Est. top-5 click share

26%

Top 20: 56%

Open market

15%

  • Neyam29%
  • Exclusivo Mezcla28%
  • Whale Flotilla10%
  • Master Home Textile10%
  • ACCURATEX5%
  • SKY-TOUCH4%
  • Open — no brand owns it (19 brands, 15%)

Demand

Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Blanket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blanket114K/yr
  • نيام96K/yr
  • بطانية105K/yr
  • بطانية خفيفة30K/yr
  • بطانيه31K/yr
  • throw blanket19K/yr
  • بطانيه ناعمه خفيفه15K/yr
  • مخدة نيام20K/yr
  • blanket king size22K/yr
  • blanket single size5K/yr

Reviews and returns

What reviews say buyers love and hate about Blanket

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “ملمس ناعم”
30%of negative reviews mention “الجودة الشاملة”
2.8%of orders come back
“Not good quality”
A buyer, on “الجودة الشاملة”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Blanket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data