blanket
Skip itSoft demand (-28.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$91.92avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$587K$587K/yr · 565K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad10,984.92avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$1.09–$680.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Saudi Arabia niche tracking, blanket is a $587K/yr Amazon Saudi Arabia market (565K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
blanket market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $552K–$735K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 85%
- Out of stock
- 8.6%
- Avg brand age
- 42 months
- Avg seller age
- 58 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
66
Top-5 brand share
81%
Top 20: 98%
Top-5 click share
26%
Top 20: 56%
Open market
15%
- Neyam29%
- Exclusivo Mezcla28%
- Whale Flotilla10%
- Master Home Textile10%
- ACCURATEX5%
- SKY-TOUCH4%
- Open — no brand owns it (19 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×
Top blanket search terms
- blanket114K/yr
- نيام96K/yr
- بطانية105K/yr
- بطانية خفيفة30K/yr
- بطانيه31K/yr
- throw blanket19K/yr
- بطانيه ناعمه خفيفه15K/yr
- مخدة نيام20K/yr
- blanket king size22K/yr
- blanket single size5K/yr
Top blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neyam Long Pillow From Is A Cylindrical Pillow Designed For More Comfortable Sleep. It Contains Shredded Memory Foam Allows Multiple People To Sleep And Is Suitable For Side Sleeping 170X51Cm White
Neyam$178.303.5★19 rev
Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 50x60 Inches Pink
Exclusivo Mezcla$40.494.4★4,449 rev
Neyam All Season Soft Blanket for Bed Sofa & Couch Lightweight Double-Sided Design with a Velvet Feel 200 x 150 cm Grey
Neyam$71.554.6★154 rev
ACCURATEX Queen Pillows 2 Pack Adjustable Hybrid Memory Foam 46x71cm
ACCURATEX$188.184.3★5,904 rev
Neyam All Season Soft Blanket for Bed Sofa & Couch Lightweight Double-Sided Design with a Velvet Feel 200 x 150 cm Dark Blue
Neyam$70.834.6★154 rev
Newest
by launch date
Neyam Cooling Bed Set keeps it cool at during summer nighta to give you a comfortable feeling and allow for deep sleep Q-Max 0.42 degrees which means it (White King)
Neyam$680.904 rev
Neyam Long Pillow From Is A Cylindrical Pillow Designed For More Comfortable Sleep. It Contains Shredded Memory Foam Allows Multiple People To Sleep And Is Suitable For Side Sleeping 170X51Cm White
Neyam$178.3019 rev
Neyam Shredded Memory Foam Provides Optimal Support. Versatile For Various Uses Its Flexibility Conforms To The BodyS Shape For And Support 10X9Cm White
Neyam$44.663 rev
Neyam All Season Soft Blanket for Bed Sofa & Couch Lightweight Double-Sided Design with a Velvet Feel 200 x 150 cm Dark Blue
Neyam$70.83154 rev
Neyam All Season Soft Blanket for Bed Sofa & Couch Lightweight Double-Sided Design with a Velvet Feel 200 x 150 cm Grey
Neyam$71.55154 rev
Trending
90-day click momentum
Exclusivo Mezcla Plush Fuzzy Fleece Throw Blanket Extra Large Super Soft Fluffy and Warm Blankets for Couch Bed Suitable for All Seasons (50x70 Inches Forest Green)
Exclusivo Mezcla$34.954.6★
Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 50x60 Inches Ivory
Exclusivo Mezcla$42.084.4★
Master Home Textile Lightweight Bedding Blanket 230 x 170cm Single Size 350 GSM Soft Fleece Blanket Grey
Master Home Textile$55.084.4★
Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 50x60 Inches Pink
Exclusivo Mezcla$40.494.4★
Exclusivo Mezcla Plush Fuzzy Fleece Throw Blanket Extra Large Super Soft Fluffy and Warm Blankets for Couch Bed Suitable for All Seasons (50x70 Inches Dark Grey)
Exclusivo Mezcla$35.564.6★
What buyers say about blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Very soft and comfortable”
“Good Quality”
“Comfortable”
“Great value”
“The product is same as described in the amazon”
“Soft and warm”
“Better billow”
“make your sleep better”
“To good the best thing it can be adjusted”
“Good material”
What buyers complain about
“Not good quality”
“small size”
“this pillow was so bad it woke me up, literally”
“because physically it supports absolutely nothing”
“Washing will be a problem”
“No way to get replacement parts other than buying a new set”
Top return reasons
Common questions
- Is blanket profitable to sell on Amazon Saudi Arabia?
- The niche generates $587K/yr across 88 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the blanket niche?
- 25 brands and 66 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in blanket?
- Top complaints mined from reviews: الجودة الشاملة, الحجم الكلي, جودة المواد. The return rate is 2.8%.
- When does demand for blanket peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the blanket niche?
- Listings span $1.09–$680.90; the average listing price is $91.92 (sweet spot $15–$100). The average incumbent carries 10,985 reviews — the moat a new listing must climb.