- Flapen Score
- 49 / 100Ranks 132 of 291 Home niches · on the category median49
- Market size
- $587K/yr565K searches / yr
- 90-day growth
- -28.9%search demand this quarter
- Competition
- 26%top-5 click share · 25 brands · 66 sellers
Flapen Score
Blanket against its category
The dotted line is the Home average. Past it, Blanket is stronger. Inside it, weaker.
Market
The Blanket market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Blanket 565K times last year and spent an estimated $587K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 565K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $587K a year.
- Searches, last 12 months
- 565K
- Growth, 90 days vs prior 90
- -28.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $587Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- blanket114K searches a year
02 · Price
A sale here is worth $91.92.
Listings sell for $91.92 on average, from $1.09 to $680.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $91.92 that is $0 to $9K a year per listing.
- Average price
- $91.92inside the $15 to $100 sweet spot
- Price range
- $1.09–$680.90
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 2.8%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #26 within Home. It carries 10,985 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 97%
- Out of stock, average day
- 8.6%
- Average rank
- #26in Home
- Average rating
- 4.28 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 10,985per listing
- Listings tracked
- 88
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Neyam Long Pillow From Is A Cylindrical Pillow Designed For More Comfortable Sleep. It Contains Shredded Memory Foam Allows Multiple People To Sleep And Is Suitable For Side Sleeping 170X51Cm White
- Price
- $178.30
- Rating
- 3.5/5
- Reviews
- 19
- Age
- 1y ago

Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 50x60 Inches Pink
- Price
- $40.49
- Rating
- 4.4/5
- Reviews
- 4,449
- Age
- 2y ago

Neyam All Season Soft Blanket for Bed Sofa & Couch Lightweight Double-Sided Design with a Velvet Feel 200 x 150 cm Grey
- Price
- $71.55
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 1y ago

ACCURATEX Queen Pillows 2 Pack Adjustable Hybrid Memory Foam 46x71cm
- Price
- $188.18
- Rating
- 4.3/5
- Reviews
- 5,904
- Age
- 7y ago

Neyam All Season Soft Blanket for Bed Sofa & Couch Lightweight Double-Sided Design with a Velvet Feel 200 x 150 cm Dark Blue
- Price
- $70.83
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 1y ago
Trending
estimated 90-day click momentum
Exclusivo Mezcla Plush Fuzzy Fleece Throw Blanket Extra Large Super Soft Fluffy and Warm Blankets for Couch Bed Suitable for All Seasons (50x70 Inches Forest Green)
- Price
- $34.95
- Rating
- 4.6/5
- Reviews
- 13,129
- Age
- 6y ago

Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 50x60 Inches Ivory
- Price
- $42.08
- Rating
- 4.4/5
- Reviews
- 4,449
- Age
- 2y ago

Master Home Textile Lightweight Bedding Blanket 230 x 170cm Single Size 350 GSM Soft Fleece Blanket Grey
- Price
- $55.08
- Rating
- 4.4/5
- Reviews
- 569
- Age
- 2y ago

Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 50x60 Inches Pink
- Price
- $40.49
- Rating
- 4.4/5
- Reviews
- 4,449
- Age
- 2y ago

Exclusivo Mezcla Plush Fuzzy Fleece Throw Blanket Extra Large Super Soft Fluffy and Warm Blankets for Couch Bed Suitable for All Seasons (50x70 Inches Dark Grey)
- Price
- $35.56
- Rating
- 4.6/5
- Reviews
- 13,129
- Age
- 6y ago
Newest
by launch date
Neyam Cooling Bed Set keeps it cool at during summer nighta to give you a comfortable feeling and allow for deep sleep Q-Max 0.42 degrees which means it (White King)
- Price
- $680.90
- Rating
- 2.5/5
- Reviews
- 4
- Age
- 1y ago

Neyam Long Pillow From Is A Cylindrical Pillow Designed For More Comfortable Sleep. It Contains Shredded Memory Foam Allows Multiple People To Sleep And Is Suitable For Side Sleeping 170X51Cm White
- Price
- $178.30
- Rating
- 3.5/5
- Reviews
- 19
- Age
- 1y ago

Neyam Shredded Memory Foam Provides Optimal Support. Versatile For Various Uses Its Flexibility Conforms To The BodyS Shape For And Support 10X9Cm White
- Price
- $44.66
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 1y ago

Neyam All Season Soft Blanket for Bed Sofa & Couch Lightweight Double-Sided Design with a Velvet Feel 200 x 150 cm Dark Blue
- Price
- $70.83
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 1y ago

Neyam All Season Soft Blanket for Bed Sofa & Couch Lightweight Double-Sided Design with a Velvet Feel 200 x 150 cm Grey
- Price
- $71.55
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
25 rising
Sellers
66
Est. top-5 brand share
81%
Top 20: 98%
Est. top-5 click share
26%
Top 20: 56%
Open market
15%
- Neyam29%
- Exclusivo Mezcla28%
- Whale Flotilla10%
- Master Home Textile10%
- ACCURATEX5%
- SKY-TOUCH4%
- Open — no brand owns it (19 brands, 15%)
Demand
Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Blanket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blanket114K/yr
- نيام96K/yr
- بطانية105K/yr
- بطانية خفيفة30K/yr
- بطانيه31K/yr
- throw blanket19K/yr
- بطانيه ناعمه خفيفه15K/yr
- مخدة نيام20K/yr
- blanket king size22K/yr
- blanket single size5K/yr
Reviews and returns
What reviews say buyers love and hate about Blanket
We read the reviews and the return reasons for every product selling here.
“Not good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






