- Flapen Score
- 49 / 100Ranks 132 of 291 Home niches · on the category median49
- Market size
- $587K/yr565K searches / yr
- 90-day growth
- -28.9%search demand this quarter
- Competition
- 26%top-5 click share · 25 brands · 66 sellers
Flapen Score
Blanket against its category
The dotted line is the Home average. Past it, Blanket is stronger. Inside it, weaker.
Market
The Blanket market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Blanket 565K times last year and spent an estimated $587K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 565K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $587K a year.
- Searches, last 12 months
- 565K
- Growth, 90 days vs prior 90
- -28.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $587Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- blanket114K searches a year
02 · Price
A sale here is worth $91.92.
Listings sell for $91.92 on average, from $1.09 to $680.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $91.92 that is $0 to $9K a year per listing.
- Average price
- $91.92inside the $15 to $100 sweet spot
- Price range
- $1.09–$680.90
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 2.8%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #26 within Home. It carries 10,985 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 97%
- Out of stock, average day
- 8.6%
- Average rank
- #26in Home
- Average rating
- 4.28 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 10,985per listing
- Listings tracked
- 88
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
25 rising
Sellers
66
Top-5 brand share
81%
Top 20: 98%
Top-5 click share
26%
Top 20: 56%
Open market
15%
- Brand 129%
- Brand 228%
- Brand 310%
- Brand 410%
- Brand 55%
- Brand 64%
- Open — no brand owns it (19 brands, 15%)
Demand
Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blanket114K/yr
- نيام96K/yr
- بطانية105K/yr
- بطانية خفيفة30K/yr
- بطانيه31K/yr
- throw blanket19K/yr
- بطانيه ناعمه خفيفه15K/yr
- مخدة نيام20K/yr
- blanket king size22K/yr
- blanket single size5K/yr
Reviews and returns
What reviews say buyers love and hate about Blanket
We read the reviews and the return reasons for every product selling here.
“Not good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blanket questions
Answered from the same tracked data.






