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58

toothpick

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 52Conversion 71Competition 40Returns 97Price range 84Avg price 90Brand share 38Review moat 22Quality gap 57

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$21.18

avg listing price — sweet spot $15–$100

Price range

Great$5.17–$74.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$373K

$373K/yr · 271K searches

Growth

Good+22.7%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Bad8,774.76

avg incumbent reviews — the moat a new listing must climb

Reviews