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toilet paper
Launch itA $1.4M/yr market growing +4.9% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$36.81avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 303K searches
Price range
Great$5.00–$108.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,564.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad98%top-5 brand share — brand-locked demand