45
tampons
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$61.60avg listing price — sweet spot $15–$100
Price range
Great$15.63–$122.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,669.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 20K searches
Brand share
Bad95%top-5 brand share — brand-locked demand