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liquid laundry detergent
Launch itA $2.5M/yr market growing +8.1% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.6M searches
Avg price
Incredible$29.17avg listing price — sweet spot $15–$100
Price range
Great$13.31–$55.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,359.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand