58
eye mask
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$51.03avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+58.4%90-day search growth — must beat 0% to launch
Market size
Good$300K$300K/yr · 145K searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad9,482.04avg incumbent reviews — the moat a new listing must climb
Price range
Bad$9.47–$402.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price