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essential oil
Worth a lookShows a sweet-spot price point ($53.38 avg), but weak search conversion (1.5%) keeps it on the watch list.
Avg price
Great$53.38avg listing price — sweet spot $15–$100
Price range
Great$12.28–$102.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Okay$121K$121K/yr · 153K searches
Review moat
Bad8,104.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals High Price