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54

dishwashing liquid

Worth a look

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 96Growth 24Conversion 91Competition 39Returns 97Price range 68Avg price 65Brand share 0Review moat 55Quality gap 24

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Market size

Incredible$2.7M

$2.7M/yr · 1.8M searches

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.32–$37.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.75

avg listing price — sweet spot $15–$100

Review moat

Good1,287.21

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products