39
biotin
Skip itSoft demand (-26.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$89.53avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$47.76–$203.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$141K$141K/yr · 80K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,745.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Signals High Price