38
b12
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$74.39avg listing price — sweet spot $15–$100
Price range
Good$22.25–$130.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$190K$190K/yr · 85K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,791.94avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-23.7%90-day search growth — must beat 0% to launch